Our team's expert advice and an unparalleled collection of innovative color, Joico stylists deliver healthy-looking, shiny, vibrant
hair in every hue—from the brightest blondes to rich, dimensional brunettes, and always, head-turning reds. Our Joico LumiShine colour line works its magic from the inside out, instantly
re strengthening hair and delivering up to twice the shine, mega softness, along with color that lasts and lasts.
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